How To Use Social Media To Build Up Your Brand

With the increasing number of people using various social media platforms, building up your brand on social media is something that should take top priority for your business. It is one of the best methods for you to connect with customers. In one recent study, it was found that next to having a corporate website, 79.8% of marketers believe marketing on social media has contributed to their success.

build up brand statistics

Source: Canadian Marketers 2016 Outlook Report

So, if 79.8% of marketers think social media is a boon to their businesses, surely you can be successful with your marketing efforts as well. This article is a guide on how to build your brand through social media.

Tip #1 – Find the right social media network.

There are a lot of social media websites, but you don’t necessarily need to register on all of them. You just have to determine which of those sites are most commonly used by your target audience. Here’s a graph of the most popular social media sites in Canada:

social medi statistics

Knowing that these are the top ten popular sites (Facebook is used by 71% of Canadians), next take a look at the demographics to make sure that you are identifying the right people. This means you’re not necessarily looking for the site with the most users. What matters most is which social media sites are being used by your target audience.

For example, Facebook is popular: However, most of the users are teens and young adults. If you’re targeting business owners, opt for LinkedIn instead. LinkedIn is a B2B network so even though it’s used by 12% of Canadians (based on the chart), your chance of reaching the right people is greater.

Tip #2 – Consistency is key.

Be consistent with everything you’re doing on social media. If you have multiple social media accounts, make sure all your social media profiles and your website have consistency with visuals and content. Visuals should always be in line with your brand. By being uniform, users can easily recognize your brand. Don’t make your social media profiles appear as if they are owned by multiple companies.

This approach also applies to the topics you post or mention on social media. Keep your topics in line with your company mission/philosophy. Avoid filling your profile with random subjects or articles that aren’t related to your brand. Post or share topics that are related to your niche and focus on your business’ expertise. This helps build a reputation that your company is the go-to brand for a particular product and/or service.

Tip #3 – Post relevant content regularly.

When posting content, make sure it is relevant to your niche. Aside from posting about your expertise, post content that tells the story of your brand. This helps users understand and identify with your brand.

When it comes to the frequency of posting content, it helps to create a publishing schedule. Experiment to figure out the schedule that works best for you. It takes trial and error to determine which time or day your target audience are most active. You can make use of tools like the Sprout Social Social Media Analytics tool (which creates reports on social media users’ behaviour) so you can easily determine how regularly to post.

Tip #4 – Build relationships.

One way to network with a target audience and build lasting relationships with customers is to interact with them. Take advantage of the power of social media to connect with people. Whenever possible, respond to your followers’ tweets or comments. If you receive negative feedback, make sure to respond to it in a professional, yet polite, way. Always provide a solution rather than just responding with a template message.

You can also join groups that are relevant to your brand. There are times these groups might have a discussion on important issues related to your business. Participate in these discussions; it will help build your reputation in the industry.

Interacting and building relationships with people on social media will help you improve your products or services. It’s one of the best methods to hear feedback straight from your customers.


Social media is a very powerful platform. With so many people using social media these days, it’s a great method to build your brand. Social media can help you hear your customers’ thoughts and to introduce your brand to more people. The tips above will help you start on the road to social media success!

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