Easy Local SEO Tips for Small Businesses
Digital marketing has become the most effective way to market businesses around the world. Every business owner’s goal is to rank higher in the top search engines (Google, Yahoo, and Bing). This is because 75% of Internet users never scroll past the first page of search results.
If you own a small business, it’s crucial to be at the top spot on Google. Increasing competition has made it challenging to reach your target market. Luckily, the benefits of using SEO (search engine optimization) are massive, especially when enlisting the help of a reputable SEO management service.
Simple local SEO tips to boost your online visibility:
Use keywords to target local areas
You can optimize your website through simple keywords. However, with SEO, you will need to add a location to your keywords. If you have different locations, add a landing page for each one. This will keep Google (and your customers) from getting confused about the topic of each page. For example, add keywords like “dental care in London, Ontario” on each of the following:
- URL structure
- Backlink anchor text
- Meta title and description
- Heading tags
- Image alt text
You can use Google Keyword Planner to find which keywords are most used by your target audience. Choose the ones with the highest search volume that are relevant to your product or service.
Get the right backlinks
Backlinks are hyperlinks to your site from another website. They have a huge impact on your website’s presence and are considered highly effective in improving your ranking. Optimize your backlinks by gaining links from other locally-optimized websites. For example, with a dental clinic in London, Ontario, the target backlinks are the following:
- Dental Office in Ontario
- London, Ontario clinic
- City of London, Ontario, Canada
Notice that there are no heavily trafficked websites? Stay focussed on relevant and local websites, as opposed to larger, more general ones.
Create local content
An enormous 45% of marketers say that blogging is their best content marketing strategy. Your website can get organic traffic from blog posts, especially when you use it in conjunction with SEO.
Start by writing content that is engaging for your customers. For example, if your business is a tree removal service in Ontario, create content like:
- Tips on Building a Treehouse in Bradford
- Choosing the Best Tree Removal Services in Markham
- Newmarket’s Best Tree Removal Service
Create a Google My Business listing
The most powerful way to get your small business in front of your customers is to create a Google My Business listing. This acts as a mini-directory listing, and your business is displayed when people want to search for relevant services.
Google uses a 3-pack to recommend local businesses in searches, using keywords like “lawyers in Toronto”. Your business will automatically be displayed on the first page (with the help of an SEO specialist), boosting your brand’s visibility.
Submit your listing to local directories
Combine backlinks with listings to substantially boost your ranking. This method will allow you to create a local directory listing with your business’ details. This can happen in conjunction with building backlinks.
Local directories are important in SEO. According to a Google research, 50% of mobile searchers looking for products visited a store within a day of browsing online, and 71% of people use a business’ online profile to confirm their location before visiting. If you fail to appear in an online directory, people may think that your business does not exist, and may even consider choosing your competitors instead.
Having the right strategy is the core focus for small businesses, and SEO can be a powerful tool in promoting your business online. If you’re looking to expand your business through digital marketing and SEO, contact John Vuong today at (416) 888-8756 or 1-877-689-5268. John is an expert in the field with more than 13 years of online marketing experience.