How To Improve Your Backlinks Profile

Backlinks have been, and remain, one of the most important ranking factors in SERPs. A recent study conducted by Moz examined top 50 search results in Google. They saw that links pointing to a website truly have a strong relationship with a website’s rankings.


The results show 99.2% of websites have at least onelink pointing back to the website. But that doesn’t mean more backlinks will be created to further increase your rankings on SERPs.

Google search algorithms make it a little complicated to achieve a better backlinks profile because one wrong move can get your site penalized. Of course, any website owner should aim for high quality backlinks to avoid penalties. However, aiming for high quality backlinks using only white-hat methods can be a challenge.

Here are some tips on how to improve your backlinks profile:

Evaluate your site’s backlinks profile

Before you begin building more backlinks, evaluate the quality of your site’s current backlinks profile first. You may have unnatural (high risk) links in your current profile that not only affects your traffic and rankings but also increases your risk of getting penalized.

To check your backlinks profile, you can make use of tools like the LinkResearchTools platform which will automatically classify links into low risk, medium risk, and high risk. Through this, you can easily find unnatural links and clean up your backlinks profile.

Don’t forget to create a spreadsheet of your links so you can easily track them as you continue improving your backlinks profile in the future.

Monitor keyword phrases that bring the highest traffic

Don’t forget to check the keyword phrases that bring the highest traffic to your site. These are usually long tail keywords containing your brand keyword, money keyword, compound keyword and others. Brand keywords include brand name or site URL. Money keywords include the name of your products and services. Compound keywords are a combination of your brand and money keyword. Your other keywords include “click here,” “more info,” etc.

Check which type of keyword phrases work well and incorporate them into your site’s content. Use similar keyword phrases so you can make sure the keywords you’re using really bring organic traffic to your site. Remember to always use keyword variations. Never repeat the same keyword as Google detects keyword repetition and your site will most likely be penalized for that.

Monitor your most-read content

Next, you need to check what your most-read content is. The easiest method would be to check content with high user engagement. Rank your content based on the number of shares or comments that it has. If an article has a lot of engagement from readers, that means people are really reading your content. You can also use Google Analytics to determine which pages or content get the most traffic.

In the content marketing assessment done by Conductor, they found that blogs and videos are the most-used content by B2B marketers.


If you’re going to use blogs and videos to promote your brand, you need to do it better than your competitors. Once you know your most-read content, create new content based on that format. If people like the case studies you published then create and publish another case study. The more you publish materials similar to your most-read content, the higher the chance that you’ll get more traffic to your site.

Add long, high quality content to your site

Once you identify your most-read content, write evergreen, long form content as much as possible. You may think that no one is going to read those long articles you post on your site but you’re wrong. As long as you write relevant and engaging content, people will read it.

John Mueller of Google explained that when it comes to quality there is no minimum word count required. Yet, Brian Dean’s analysis of more than 1 million Google search results shows first page results usually contain 1,890 words.

It is also important to know that the longer the content, the more social shares it gets. Social media shares may not guarantee high search rankings but it is a great method to increase the exposure of your content and bring traffic to your site. This graph shows that content with 3,000 to 10,000 words get the highest social shares:


Writing long form content can be a challenge so if you have no idea where to begin, you can write guides or case studies related to your products or services. Make sure to add images, infographics or relevant videos to the content to keep readers interested as they read.

Creating long form content gives website owners a reason to link back to your site. Usually, website owners look for long, high quality content to use as reference for their post so make sure that you make your content as informative as possible.

Contact bloggers and website owners

To obtain more natural backlinks, email bloggers with websites relevant to your niche. You can send them a link to your content and request them to link back to it. If they see that you have quality content and it’s relevant to their readers, they will not hesitate to link back to your site.

Usually, bloggers and website owners take days or weeks to respond. If you want faster response, it would be better to contact bloggers who are “not so popular.” Famous bloggers will always have their inbox full of link requests so it may take a while for your request to be granted.


Improving your backlinks profile requires effort and patience. Once you enjoy high rankings on SERPs and increased website traffic, your hard work will be worth it. Just follow the tips indicated above to ensure you get great results. While backlinks remain an important ranking factor, the more you improve the quality of your backlinks, the better the outcome.

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