Capturing Canadian Readers with Captivating Content
Ready to incorporate content creation into your brand marketing strategy? Whether for business or personal use, it’s important to learn how to make your efforts effective. To do so you must create content that generates a magnetic force, attracting readers to your brand and offerings. In this article, learn seven tips to help quickly and memorably develop great content for Canadian readers and elicit a reaction that will keep them coming back for more.
Tip #1: First and Foremost, Instill Confidence
The way to any reader’s heart is through the mind and the only way to penetrate the mind of a Canadian consumer is to instill confidence within them about who you say you are. Share personal stories, provide information using facts and figures, or even make a personal greeting in video format. Using these methods and employing some crafty content can help a brand present itself as trustworthy and open the door to being perceived as an authoritative source for readers to confidently access.
Tip #2: Define a Target within Your Target
The more customized content becomes, the more effective it is going to be. This is because the more specific the target audience, the easier it is to develop content that delivers the response you want. It’s also easier to solve a problem for your intended audience if you have a clear concept of what issues they may be facing. Identify their specific needs and hook their attention as you provide solutions to those needs.
Tip #3: Produce Content That is Original and Actionable
Give them something they can use. If the reader has taken time to search out your content, you already possess their attention and you’ve got an active listener present who wants the information you are presenting. To “hook” their attention, say something they didn’t see in the last four articles they read on this topic. Then seal the deal by making sure your content gives them ways of using the information they learned. Teach them how to apply the strategies and ideas your content was developed to convey.
Tip #4: Keep It Concise and to the Point
Your readers will silently thank you.
Tip #5: Utilize Multimedia Because It Is More Engaging
Hold their interest with the gamut of video, photography, and audio options you have available. From infographics to diagrams and even audio transcriptions, there is no shortage of ways to get a message across. So be sure to use all avenues the target audience most readily relates to and will most likely use to share your message with their social networks.
Tip #6: Update Often
When new information becomes available on one of your pieces of content, even if you develop new content for this new data, also consider updating your other original pieces. This will keep content fresh, accurate, and current, which provides a positive reflection on the trustworthiness of your brand and the value of your information.
Tip #7: Say Something That Matters
Above all, make sure content speaks with a purpose. Every word that is written and every sentence that is formed should have a reason for being and a meaning that somehow benefits the reader and drives them toward their next big success. Providing your readers with information that is valuable to who they are and where they are trying to go is the best way to create an amazing experience and produce your desired results.
One company that knows all about producing these results through digital marketing is Local SEO Search Inc. Founded by John Vuong in 2013, LSS was established specifically for the purpose of helping Canadian business owners benefit from everything Internet marketing has to offer. Vuong, a successful business developer, spent over a decade in print and online sales marketing before creating his own company where he now helps small- and mid-size business clients become known as leaders in their fields. Learn more about becoming a magnetic force for Canadian consumers and improve the way your content drives your business by calling Local SEO Search Inc. at 1-877-689-5268.